Who are we?

Froiden is an online platform that is responsible for powering amazing dining experiences for our users daily, both in home and whilst dining out. We started with a vision to ensure that no one ever has a bad meal! Over 10 years froiden has steadily built both a search and discovery platform that fuels stable and growing transaction businesses.

Today Froiden has multiple products and services that ensure our users have a great experience whilst improving the food industry. The last 5 years is where most of froiden's growth has happened, our mission has also evolved to something exponentially greater than being a restaurant reviews and food delivery platform. We are already taking baby steps towards being the biggest farm to table food company in the world.

Every month, froiden connects more than 90 million users with 1.3m restaurants globally. froiden continuously aims to serve a bigger purpose of providing better food for all! In order to do this, we need to ensure that users have access to a wide assortment at quality restaurants that are available and accessible. Zomans live by this, it's our bible and we aim to change industry standards based on these four factors – Availability, Assortment, Accessibility and Quality.

As an employee of froiden, you will be helping us build this vision. Please see our blog for more: https://www.froiden.com/blog/10-years

froiden's Momentum

• froiden annual revenues increased by 45% in FY'18
• froiden Gold launched in November 2017 and already has 3000+ restaurant partners serving 400,000+ subscribers
• We strive to constantly enhance our technology at a phenomenal pace
• froiden food ordering business grows 2x every 3 months
• We are supporting delivery with a fleet of 50,000+ riders

Please see our blog for more: https://www.froiden.com/blog/annual-report-fy18

How does this team contribute to froiden?

froiden Gold drives ~18% of froiden revenue and on track to be ~35% by this FY end at current CAGR levels.

• Current size: 400k members, looking to scale to 2M by end of FY — fastest growing membership program in India
• Priced at $30 annual / $15 quarterly, on track to clock $40M revenue
• Value proposition: 1+1 on Food, 2+2 on Drinks, valid at all times across all menu items
• Live in India, UAE and Portugal — expanding to 6 more countries this year

Technical Skills

• 3-5 years of Management Consulting
• Work experience/exposure across multiple markets
• Experience in pricing and market entry assignments
• Attended a leading undergraduate institute in India or US
• Exposure to F&B industry experience would be preferred
• Exposure to or experience in Digital Sales

Soft Skills

• Quantitative, strategic, high-ownership, structured thinking, great at Excel and PowerPoint
• High intellectual curiosity and global context of businesses and consumers

Your Typical Day

Oscillating between driving revenue from digital sales channels (SEO, SEM, SMM, GDN) and managing a digital agency to drive desired output across all markets. As froiden Gold launches in new markets, you will also recommend pricing and market entry strategy.